We were thrilled to have a recent fash-chat with Natalie Hughes of London-based blog Canned Fashion. We at Seamless Styling are huge fans of her illustrations and unique fashion sense. Canned Fashion is a go-to blog of ours, and we can admit to spending multiple evenings staying in as house hobbits and scouring over her outfit photographs and her fashion themed drawings.
Please tell us a little about Canned Fashion, how it came
about? Oh and why the name Canned Fashion?
I’d been reading fashion blogs for years, plus I was already
working in fashion – it just made sense! Plus it was a place to display my
illustrations and latest purchases. I can’t remember how I came up with Canned
Fashion, only that I tried a whole host of domain names that were already
taken. It works because each post is just a fashion snapshot, be it an outfit
or illustration – I don’t use my blog for lengthy reviews or fashion features.
We love your fashion illustrations, also loving all the pug
love… What cute animals can we expect next?
Thanks! I’m a little obsessed with Exotic Shorthair cats at
the moment, so you’ll definitely be seeing some of them. Clearly I’m partial to
a squashed face…
What are you up to at the moment?
I recently went freelance and I’m working on a number of
projects, writing and consulting, including a start-up and a heritage British
brand. Oh, and I’m illustrating lots. Mostly portraits of women with small
dogs!
Marant: Willows or fringe boots?
Willows, hands down. I’d had a love affair with them long
before I snapped up a pair. I even put about three pairs on hold in various
boutiques while in Paris! Last season, I finally succumbed and I’ve worn them
to death. The fringe boots were an impulse sample sale buy and they’re
definitely more of a work of art – white suede is not London-friendly!
How would you describe your personal style?
That’s a tricky one as I’m quite fickle when it comes to
fashion. I’m equally drawn to Isabel Marant’s bohemia as I am to seventies
prep. Perhaps a mix of the two?
How would you say your style has evolved since you first
started your blog?
I’ve definitely developed an Isabel Marant habit since Canned
Fashion began! I used to wear almost exclusively high street and vintage but
working at NET-A-PORTER really gave me the designer bug – now I mix the likes
of Proenza Schouler and Marant with H&M and Zara. I’ve learnt the
satisfaction of saving up for a really special piece, although I’m still a huge
fan of fizzy fashion.
How often do you declutter your wardrobe?
Probably once every couple of months. I rarely throw
anything out though – just transport it to my parents’ house!
Your favourite/most memorable fashion experience?
Attending international fashion weeks with NET-A-PORTER is
something I’ll never forget. Shaking hands with Mary-Kate Olsen backstage at an
intimate presentation by The Row in Karl Lagerfeld’s old house in Paris was a
very memorable experience. Going to New York for 48 hours to report from Runway
to Green was amazing – I got to wear Jil Sander and watch Nicki Minaj perform! And
every Marant show I’ve been lucky to attend – I’m a die-hard fan! There are so
many more memories.
If you could only have one _____ this summer what would it
be?
Lipstick – I’m currently loving YSL’s Le Orange. Strangely,
my inspiration came from Kourtney Kardashian – the Kardashians don’t usually
inspire my style, but I loved her lipstick, and this is the colour!
Nail colour – I’m enjoying a multi-coloured manicure using
Essie’s pastel shades, such as Mint Candy Apple and Lilacism. And glitter!
Pair of shoes – I love my Isabel Marant Willows, but I’ve
already got my eye on the Betty sneakers in black!
Bag – I’m still very much in love with my black Proenza
Schouler PS1. It’s luxe but not too ostentatious – perfect with denim cut-offs
and floral playsuits.
Seamless Styling is based London and New York… 2 things you
love about each city?
You’re going to think I’m crazy, but I really like British
weather! I enjoy being able to wrap up for most of the year. My favourite
London bolthole? My flat. When I was travelling for work, I really missed it.
I’ve spent a lot of time and effort making it my own over the last few years,
and I love cooking and baking. Despite the diminutive size of my kitchen, I
spend a lot of time in there! In New York, it has to be the food - I’d always
make sure to have the avocado/chilli toast in Café Gitane and the spicy
sweetcorn in La Esquina when I was there for work. Plus, I love the fact you
can have potatoes for breakfast, lunch and dinner (!). Secondly, the vintage.
Oh, the vintage. I’ve never found so many amazing pieces as I have in New York.
My favourite is Daha Vintage on Orchard Street, and I used to love New &
Almost New in Nolita before it shut down – I got a Pucci scarf for about £35 ($55)
and a pair of Louboutins for £30 ($46)!
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